The 'no' side won a resounding victory last night. The super majority that the 'yes' side said would be difficult for them to achieve was actually achieved for the first-past-the-post option. Approximately 63% of voters opted for the current system. A majority of voters in nearly every riding voted for the current system, only four or five may end up failing to achieve that majority. That is a victory for the current system, but it is also a victory for the no side.
They ran the less sophisticated campaign, but they clearly had the right message. From the outset their message was, "No to party lists. No to party deals." And throughout the campaign the most talked about issue was their first message and their second message probably ranked second or third, competing with the issue of perpetual minority governments.
Just as importantly, they stuck to their message. It was a simple campaign but they kept repeating the same message over and over. In the end, probably the single biggest reason, though there likely were many, for the defeat of mixed member proportional (MMP) was the voters' reluctance to embrace the idea of party lists.
I must admit that I was disappointed by the no side campaign - I thought they could have done much better. However, the results speak for themselves. They had a resounding victory.
(Tomorrow I will do a review of the 'yes' side.)